As the Lead Market & Industry Insights, you ensure that the strategic agenda of the Business Market is safeguarded for the entire B2B sector. It is crucial to act as one unified B2B, with a focus on aligning organizational control, (transformation) programs, and projects, providing them with a solid foundation of insights. The strategic plan of the Business Market and the contributions of the segments should be continuously assessed in alignment with market developments, requiring clear guidance. In your role, you report to the Manager Business Growth & Analyses.
Your role as Lead Market & Industry Insights
As the Lead Market & Industry Insights at KPN, you succeed by taking responsibility for continually understanding the movements and trends in the market, using them as input for the transformation agenda of the Business Market and its segments, with a continuous focus on opportunities for digitization. Here are some key points we ask for in this role:
• Distributing and gathering relevant insights regarding market developments within and outside the Business Market to accelerate the adaptation of these developments in the organization.
• Maintaining and further developing relationships with research agencies and industry analysts (e.g., Gartner, IDC, Forrester) to enhance KPN's position in the market.
• Bringing together proposition expertise from segments into one cohesive external KPN narrative that KPN can identify with outwardly.
• Ensuring excellent internal and external communication and tactical/strategic stakeholder management.
• Contributing to a work atmosphere where optimal performance can be achieved with pleasure.
